The Top Reasons Businesses are Flocking to TikTok for Video Marketing

Prissly Mena
7 min readMay 22, 2023


In the age of digital technology, businesses are increasingly turning to TikTok as a platform for their video marketing campaigns. With over 800 million active monthly users worldwide, TikTok has become the go-to social media platform for brands and businesses to share their stories, engage with customers, and build relationships. In this blog post, we’ll look at the top reasons why businesses are flocking to TikTok for their video marketing needs and discuss the future of video marketing on the platform. So let’s get started!

There’s No Place Like TikTok
When it comes to social media platforms, there’s no place quite like TikTok. With its unique format of short, creative videos, TikTok has taken the world by storm, particularly among younger demographics. This has caught the attention of businesses, who are now flocking to the platform to take advantage of its growing popularity. In fact, according to recent statistics, TikTok now has over 1 billion active users worldwide, making it one of the fastest-growing social media platforms in history.
The beauty of TikTok is that it offers businesses the opportunity to reach a large audience quickly and easily. By creating fun, engaging videos that resonate with users, businesses can connect with their target audience in a more personal and authentic way than ever before. Whether you’re looking to showcase a new product, launch a viral marketing campaign, or simply increase brand awareness, TikTok is the place to be.
But it’s not just about the sheer number of users on TikTok. It’s also about the way those users engage with content on the platform. With its “For You” page algorithm, TikTok serves up a constant stream of videos tailored to each user’s interests and preferences. This means that even businesses with smaller followings can still reach a significant number of people if their content is engaging and creative enough.
In short, there’s simply no other social media platform quite like TikTok when it comes to video marketing. By embracing the unique format and engaging with users on the platform, businesses can build brand loyalty, increase sales, and connect with a new generation of consumers. As we’ll see in the next section, the future of video marketing is likely to be dominated by platforms like TikTok, so it’s time for businesses to jump on board and start creating their own TikTok masterpieces.

Time Spent on TikTok
When it comes to social media, time spent on a platform is one of the most important metrics. And in the case of TikTok, businesses are taking note of just how much time users are spending on the app.
According to a report by App Annie, users in the United States now spend an average of 52 minutes per day on TikTok. That’s more than Instagram (53 minutes), Snapchat (49.5 minutes), and Facebook (38 minutes). In fact, only YouTube beats TikTok in terms of time spent, with users watching an average of 60 minutes of video per day on the platform.
This high level of engagement is a major draw for businesses looking to reach younger audiences. TikTok has quickly become the go-to app for Gen Z and younger millennials, with more than 60% of its users aged 16–24. And with users spending so much time on the app, there are plenty of opportunities for businesses to get in front of their target audience.
Of course, time spent on a platform is only valuable if users are engaged and actively consuming content. So, what is it about TikTok that keeps users coming back for more? One key factor is the platform’s algorithm.

The Algorithm
One of the main reasons why businesses are turning to TikTok for their video marketing is the platform’s unique algorithm. Unlike other social media sites, TikTok’s algorithm is designed to help content go viral quickly, allowing businesses to reach a wider audience in a shorter amount of time.
The TikTok algorithm works by using machine learning to analyze users’ behavior, including the types of videos they watch and engage with. It then uses this information to suggest content that is likely to be of interest to them. This means that businesses that create engaging, high-quality videos that are relevant to their target audience are more likely to be recommended to new users.
In addition, TikTok’s algorithm rewards creators who consistently produce content that performs well on the platform. This means that businesses that invest time and effort into creating high-quality videos that are popular with users are more likely to see their content go viral and reach a larger audience.
Overall, TikTok’s algorithm is a powerful tool that businesses can use to increase their visibility and reach on the platform. By creating high-quality videos that resonate with their target audience and consistently perform well, businesses can take advantage of the platform’s algorithm to reach new customers and grow their brand. As video marketing continues to grow in importance, businesses that embrace platforms like TikTok are poised to succeed in the years to come.

Engagement on TikTok
When it comes to engagement, TikTok is the platform to be on. The app’s algorithm heavily favors content that receives high levels of engagement, such as likes, comments, and shares. This means that if a business creates a video that resonates with TikTok’s user base, it has the potential to go viral.
The key to engagement on TikTok is to create content that is entertaining, unique, and authentic. It’s not enough to simply repurpose content from other social media platforms — TikTok users want to see something new and different.
One strategy that has worked well for businesses on TikTok is to participate in viral challenges or trends. These challenges often have specific rules or guidelines, which makes it easier for businesses to create content that fits within the parameters of the trend. By participating in these challenges, businesses can tap into the power of the TikTok community and increase their visibility on the platform.
Another way to increase engagement on TikTok is to collaborate with other creators. TikTok’s “duet” feature allows users to create a split-screen video with another user’s content. By collaborating with popular creators in their niche, businesses can tap into their existing audience and gain new followers.
Overall, TikTok offers businesses a unique opportunity to connect with a younger audience and tap into the power of video marketing. With its focus on entertainment and authenticity, TikTok has the potential to be a game-changer in the world of social media marketing.

Creating Content for TikTok
One of the keys to success on TikTok is creating content that is engaging, authentic and fits with the overall tone of the platform. TikTok’s user base is generally young and prefers content that is fun, upbeat, and creative.
When creating content for TikTok, it’s important to keep in mind that the app’s format is geared towards short, snappy videos that are easy to consume. That means your content should be concise and attention-grabbing from the very first second.
Another important factor to consider when creating TikTok content is the use of trends and hashtags. TikTok’s algorithm prioritizes videos that are popular and trending, so it’s important to stay on top of the latest hashtags and challenges. This will increase the visibility of your content and make it more likely to be shared and engaged with by other users.
Overall, creating content for TikTok requires a bit of creativity and willingness to experiment. Unlike other social media platforms, TikTok rewards content creators who take risks and push the boundaries with their content. So don’t be afraid to try new things and see what resonates with your audience!

Future of Video Marketing
As video marketing continues to evolve, businesses will need to stay up-to-date with the latest trends in order to reach their target audiences. While TikTok is currently leading the pack in terms of video content, other platforms such as Instagram and YouTube are not far behind.
One of the key trends we’re seeing in video marketing is the importance of authenticity and storytelling. Customers want to feel a personal connection with the brands they engage with, and businesses that can convey their values and mission through video content will stand out in a crowded market.
Another trend is the use of interactive and immersive experiences, such as augmented reality and virtual reality. These technologies allow businesses to create unique and memorable experiences for their customers, helping to build brand loyalty and engagement.
As video content becomes increasingly popular, businesses will also need to be mindful of their video strategy and how they integrate video into their overall marketing plan. This includes understanding which types of video content resonate best with their target audience, as well as how to measure the impact of their video marketing efforts.
Ultimately, the future of video marketing is about building meaningful connections with customers through authentic and engaging content. By staying ahead of the latest trends and using video content strategically, businesses can build brand loyalty and drive sales in a rapidly-changing market.

TikTok is quickly becoming the platform of choice for businesses looking to tap into the vast potential of video marketing. With its huge user base, addictive content, and sophisticated algorithm, it offers businesses a unique opportunity to connect with audiences in a more engaging and authentic way. While there are certainly some challenges involved in creating effective content for TikTok, the benefits of doing so are clear: increased brand awareness, higher engagement rates, and better ROI. As the world of video marketing continues to evolve, it’s clear that businesses must adapt to stay competitive in the B2B space. By embracing TikTok and other innovative video marketing strategies, businesses can reach new audiences and build deeper relationships with existing ones. So don’t wait any longer — start exploring the world of TikTok today and discover all the ways it can help your business grow and thrive in the years to come!



Prissly Mena

A growing Digital Marketer who writes about anime, marketing, and more. Using words as my canvas. 👩🏽‍🎨