Shopping Goes Social: How E-Commerce Fuels Instagram News Features

Prissly Mena
5 min readMay 26, 2023

E-Commerce has transformed how we shop, making it easier and more convenient than ever. However, with the rise of social media, online shopping has evolved even further. Instagram, in particular, has become a hub for e-commerce businesses, as the platform’s visual nature and large user base make it the perfect place to showcase products. But e-commerce isn’t just changing how we shop; it’s also driving new features on Instagram. In this blog post, we’ll explore how e-commerce fuels news features on Instagram and what this means for businesses and consumers.

E-commerce is driving a new wave of social media features.
In the past few years, we have seen a surge in online shopping, and with that comes an influx of e-commerce websites and apps. Social media platforms have also quickly adopted e-commerce features to capitalize on this trend. E-commerce has become an integral part of social media. As a result, social media companies have had to adapt by offering new features that allow users to shop and sell directly through their platforms.
From Instagram’s “Shop” tab to Facebook’s “Marketplace,” social media platforms invest in e-commerce to drive revenue and offer users a more seamless shopping experience. This trend has significantly impacted how news is delivered on social media, as platforms are now more likely to promote posts and ads that include e-commerce elements.
Instagram has been leading the charge regarding integrating e-commerce into social media. The app has rolled out several features over the past few years that make it easier for users to shop while browsing their feeds. These features include shoppable posts and Stories, which allow businesses to tag products directly in their content, and Instagram Checkout, enabling users to buy products now on the app.
The rise of e-commerce has also paved the way for new content creators to emerge on social media. Influencers, often paid to promote products, have become a key players in the e-commerce landscape. Many influencers use Instagram to showcase and tag their favorite products in their posts, making it easier for their followers to purchase those products.
Integrating e-commerce into social media has been a game-changer for businesses and consumers. E-commerce features have made it easier for companies to reach their target audiences and sell their…



Prissly Mena

A growing Digital Marketer who writes about anime, marketing, and more. Using words as my canvas. 👩🏽‍🎨