Social media can be time-consuming, but it doesn’t have to be. Take these eight tips and tricks to heart, and you’ll get more content out without having to clock in more hours on the computer screen or phone. By staying organized and efficient, you’ll build a stronger social presence without sacrificing your personal time!
1) Make sure you have your focus
If you’re trying to create social content around a single idea, make sure you keep your message clear. Think about how that idea ties in with your overall marketing goals, what kind of content is most likely to resonate with your audience and how you want to position yourself as an authority in your industry. Is there one idea you want people to remember above all else? Keep those words at top of your mind as you create.
2) Create a schedule that works for you
If you’re like most people, you don’t have time to work on your business full-time. That means that you need to carve out specific hours in your day (or night) to ensure you get it done. Pick one time of day when you’ll dedicate hours at a time to social media — no matter what else is going on in your life. Set alerts or write down a schedule and stick with it!
3) Set up a team of writers who can help you
Most marketers struggle with creating a steady stream of content. While you may want to write every post yourself, it’s impossible to keep up that pace and still maintain quality. Fortunately, you don’t have to! Hire a team of writers who can help you create high-quality content quickly and easily. You can even set up an editorial calendar so your team knows what topics need to be covered each week or month.
4) Don’t overshare
Research shows that it’s common for social media users to post online about a variety of topics and points of view, but in reality, most people have only a few things they really want to get off their chest. Determine what you truly care about and craft your content around those topics.
5) Think about your audience
Try to create content that is tailored to your audience. If you have a big social media following on Facebook, Instagram, and Twitter, it’s likely that…